Business & Tech

Patriots' Rob Gronkowski Promotes 'Gronk Flakes' at Local Stop & Shop

The New England Patriots' star tight end was at Walpole's Stop & Shop to announce the arrival of his new cereal, "Gronk Flakes."

New England Patriots tight end Rob Gronkowski held a press conference at Walpole’s Stop & Shop Tuesday to announce a portion of the proceeds from his new cereal, “Gronk Flakes,” will benefit the Gronk Nation Youth Foundation.

The frosted corn flakes are being sold for $3.99 a box. You can also order them online in a two-pack for $10. Some of the proceeds will benefit the Gronk Nation Youth Foundation, which helps youth charities.

The "limited-edition" cereal is being marketed by PLB Sports, which also came up with "Flutie Flakes," named after former New England Patriots' quarterback Doug Flutie.

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More than 64,000 boxes of Gronk Flakes are on sale now at New England-area Stop & Shop stores, including the Foxborough location of Route 140 Main Street.


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