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Business & Tech

Dedham Square Goes All-Natural With Farmers Market

Dedham Square kicks off fourth-annual Dedham Farmers Market Wednesday.

The Dedham Farmers Market took full bloom Wednesday as vendors offered all-natural goods in Dedham Square.

The market will last for 20 consecutive weeks and provide local residents the chance to purchase locally-grown goods and produce. 

DFM market manager Joanna Hamblin said this year's event features something for everyone.

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"We have a great lineup," Hamblin said. "We have a bunch of new vendors this year."

Local DFM participants included Holliston's MacArthur Farm, Harvard's Still River Winery and Watertown's Fastachi Nuts. Attendees could purchase preservative-free cheese, meat and other locally-produced goods at the event.

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Hamblin said local participants add transparency to the market.

"We know who grows our food," Hamblin said, "because we're dealing with individual farmers and individual vendors."

The event gives vendors an opportunity to sell their items while promoting a healthy lifestyle in the Dedham community. Vendor Vic Tirrito traveled from Vermont to attend the DFM because the event helps his business remain successful.

"The reception at [farmers] markets has been overwhelming," Tirrito said, "but we've had a really good following at this market."

Tirrito owns Fior D'Italia, a pasta company which emphasizes "using only what nature graciously provides" in its products. The Vermont-based company has joined the DFM since its inaugural season. 

"You meet so many nice people here," Tirrito said. "It's a really worthwhile market."

But at least one participant provided more than goods and services to attendees.

The New England Wildflower Society provided information about native plants and their importance in creating a healthy ecosystem. The group's booth featured sample plants and materials to help attendees identify pests in their home gardens.

Karen Pierce, NEWS development and membership director, said the event allows the group to share its message with a new audience.

"We're letting people know we exist," Pierce said. "These people are eco-friendly, and we're eco-friendly too."

Hamblin anticipated at least 500 people would attend this season's inaugural market. The DFM market manager expects thousands to visit the market in its fourth year.

"The community has been really supportive," Hamblin said. "[Community members] help make sure this stays vibrant."

The market will be open every Wednesday from 12 p.m. - 6 p.m. until Oct. 26 in the town's permit lot across from Citizens Bank on Eastern Avenue.

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